Ouch, yeah - those are expensive, even with estimated shipping and VAT/Import Tax the Polar Filament would probably still be cheaper. I'll try to contact them, thanks.
Denmark
Coming here from ArsTechnica - I need this PLA in my life :.-) Unfortunately Polar Filament doesn't ship outside US/Canada/Mexico, and I can't find any resellers that do either. Were there any of the alternatives that weren't garbage?